Over the last 10 years, I've raise more than $70,000,000 from hundreds of investors... WITHOUT feeling like a pushy salesperson, or scrambling for the capital at the last minute but, id I'm being honest...my career started out with a massive THUD...
Why? Simple...I fell for the big MYTH of the real estate sector... "If you have a great deal, the money will just show up."
How many times have you heard that? Unfortunately, nothing could be further from the truth...
In fact, raising capital has almost NOTHING to do with the specifics of your deal, how wealthy your "friends and family" are, your track record in the industry, or even how good of a sales person you are.
Over the last 10+ years, I uncovered that raising capital is actually about building a robust online presence, specifically designed to attract your DREAM investor, attracting thousands of potential investors by positioning yourself as an expert in the space, educating investors with followup touch points to nurture the relationship as quickly as possible, closing six-figure investors WITHOUT ever pushing them to invest with you.